-aisorashi- has reopened as a large ring shop!

Hello. This is Okamoto from the staff.

It is mid-September and the heat has gone and it has become chilly at night.

It's easy to spend the autumn season, but if you're not careful, the cold will suddenly hit, so it's time to prepare your outerwear.

From Okamoto's point of view, favorite clothes are the classic outerwear anorak of "ten-c".

"Clothes with only design and function are over. Choose clothes that you can wear for the rest of your life.  A high-performance outer brand that took 3 years to design and 2 years to produce. It is also said to be clothes that can be the next generation vintage.

It's wonderful that you can enjoy aging like leather products and denim, which look better as you wear them.

Alright

On September 4th, -aisorashi- in Kanazawa City, Ishikawa Prefecture moved to a new location, expanded the store area and reopened.

-aisorashi- is the head office of itoaware.

The name of the store is a dialect of Kanazawa that means "lovely" = "pretty".

Ishikawa Prefecture's tourist attraction "Higashi Chaya District"

It is one of the teahouse districts that represent Kanazawa culture.

We have a store right at the entrance of Higashi Chaya District.